Each time I open a fresh pack, I'm greeted with a rich, aromatic scent that immediately lifts my spirits
A Philip Morris exec once wrote, hitting the youth can be more efficient even though the cost to reach them is higher, because they are willing to experiment, they have more influence over others in their age group than they will later in life, and they are far more loyal to their starting brand. Quote taken from Tobacco Explained.
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It is impressive, memorable, and culturally strong, but not usually the top pick if flavor depth is the only question
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